Why We’re Here
The sober movement has evolved beyond a trend into a cultural shift that’s fundamentally reshaping the hospitality industry. As more people embrace alcohol-free or mindful drinking lifestyles—whether for health, wellness, or personal choices—hospitality brands are being called to evolve.
SoberStay is emerging to lead hospitality partners to embrace this growing, diverse market of non-drinking guests. Through the SoberStay Hospitality Program and Certification, our mission is to empower our partners to create inclusive, alcohol-neutral spaces and cultivate more personalized guest experiences.
Our bespoke offerings give hospitality brands the opportunity to join our mission and create spaces where non-drinking guests can socialize and feel comfortable and included, just like everyone else.
SoberStay Exclusive Offerings
SoberStay Certification
The SoberStay Certification Program recognizes hospitality businesses that are committed to creating inclusive, alcohol-neutral environments for all guests. This annual certification reflects a business’s dedication to enhancing the experience of non-drinking guests through thoughtful service, diverse offerings, and inclusive hospitality policies and practices.
SoberStay Hospitality Program
Our flagship program, delivered through four comprehensive modules, educates and empowers hospitality partners to create thoughtful and inclusive guest experiences that accommodate and celebrate the diverse choices of today’s growing non-drinking community.