SoberStay is on a mission to create vibrant, alcohol-neutral hospitality experiences and spaces for people who don’t drink or those who drink differently.

We are a family-owned, women-led business, pioneering a new standard of service in the hospitality industry where every guest feels valued and welcome, regardless of their drinking choices.

Inspired by Nellie—our founder Liz’s youngest daughter—and her lived experience as a non-drinker, we continuously saw the focus on alcohol-centered experiences and how the hospitality industry often overlooked guests who don’t drink. As a mother, Liz witnessed this firsthand and also the growing number of people leading mindful drinking lifestyles. She began to see that this wasn’t just a personal preference–it was a much bigger gap that needed to be addressed.

As champions of choice without judgment, SoberStay is dedicated to educating and empowering hospitality brands in creating inclusive, alcohol-neutral spaces. It’s important to note that we are not anti-alcohol, we’re pro-inclusion. We see this as an exciting opportunity to not only elevate the guest experience, but help hospitality partners understand a guest’s needs at a deeper level.