Resources

Elevate your hospitality services with SoberStay’s resources designed to create welcoming, alcohol-neutral environments.

From The Industry
- Stories From Hilton: News Release August 16, 2023
- The Points Guy: More than a trend
- Restaurant Business Magazine: Nobu offers sober-curious guests tea cocktails to pair with menu
- NC Solutions: Sober Curious and Alcohol Statistics
- Macleans: Sober Nation
- Expedia Trends: How Sober Took Over
- Screen Pilot Case Study: How marketing personalization motivates travelers and drives bookings for hotels
- Ehotelier.com: How to quench the thirst of the sober-curious: Raising the bar in hosptialty with non-alcoholic innovations
- Back of House: Why Restaurant Operators Should Be Paying Attention to Their Non-Alcoholic Drink Options
- Marriott Bonvoy: Non-Alcoholic Cocktails And Drinks
- Ecole Hoteliere de Lausanne: # 8 Travelres go local- less alcohol and more local food
- EHL: #6: Low and No-Alcohol Cocktails
- Placement International: The sober trend in hospitality
- Expedia.com: How Sober Took Over
Articles
- Condé Nast Traveler: How Sobriety Becomes a Part of Vacations- and Life- for These Women
- Travel and Leisure: No Alcohol, No Problem – How the Travel Industry is redefining What It Means to Party
- BBC: Why Gen Zers are growing up sober curious
- Forbes: Understanding the Sober Curious Movement
- Forbes: Why Retail and Hospitality Players Must Catch Up To The Sober Curious Movement
- Forbes: This Founder Wants Gen Zers To Embrace Sober Curiosity As The Mocktail Industry Heats Up.
- Forbes: Elevating Non-Alcoholic Alternatives As Americans Cut Back On Booze
- Forbes: Non-Alcoholic Drinking Takes Off At Restaurants And Hotels Nationwide
- Forbes: The No Alcohol Drinks Market Surpassed $11 Billion in 2022
- Forbes: Ubers Drizly Announces The Most Popular Non-Alcoholic Drinks of 2023
- Forbes: Living Sober In An Industry Steeped in Addiction.
- National Geographic: Sober Tourism is a growing trend.
- The New York Times: The New Sobriety
- The New York Times: Hold The Tequila
- CBS Sunday Morning: A new trend is brewing
- CNN: The latest drinking trend is alcohol free
- Salon: “Mocktail” no more: Why beverage pros want to change what we call non-alcoholic drinks
- Inc. Magazine: Buzz Without Booze?
- Inc Magazine: Faux Booze is on a Bender
- WSJ: The Pleasures of Sonoma County – Without the Wine
- The Washington Post: Dry January and the New Temperance Movement
- Time Magazine: How Sobriety Became the Latest Trend for British Millennials
- The Washington Post: More travelers are ‘dry-tripping’. Airlines and hotels have notices.
- The Guardian: Why no- and low-alcohol drinks are the future.
- Vinetur: The future of wine is alcohol free
- Wine Business: Nonalcoholic Wines: Emerging Innovators and Big Guns Enter the Growing $56 Million + Category
- Wine Business: Gen Z’s Interest in the Sober Curious Movement Increases 53% FROM 2023 TO 2024
- Fast Company: Rising Trend: Alcohol-free travel
- Forbes: The Future Of Personalization In The Travel Industry
SoberStay Resources
- Aspen Ideas To Go: The Sober Curiosity Movement
- Gallup: Young Adults in US Drinking Less Than In Prior Decades
- NIQ: Non-Alcohol: An Anytime Alternative
- NIQ: Did Dry January generate a sober curious buzz? February 2022
- NIQ: Non – Alcoholic Beverages
- More Than 28: Sober Tents: Big Fun Under the Bg Top
- The Sober Curator: It’s 2023 and Sobriety is in Vogue.
- Placement International: The sober trend in hospitality.
- Yahoo.com: Dry Tripping: The New Travel Trend That’s All About Sober Vacations
- AARP: Alcohol – Free, Sober Travel on the Rise

For Guests

Whether you’re health-conscious, part of the sober community, or simply looking to have enriching, intentional experiences, our alcohol-neutral environments are designed to make you feel at home.

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For Hospitality

We partner with hotels, resorts, and hospitality management groups to establish sober-inclusive environments that welcome both drinking and non-drinking guests, creating vibrant experiences that keep guests coming back.

Learn More

Elevate your hospitality services with SoberStay’s resources designed to create welcoming, alcohol-neutral environments.

From The Industry

Articles

SoberStay Resources

For Guests

For Hospitality

Join us in our journey to align hospitality with your choices.